04

Colour

Blue and white carry most of any layout, Navy adds depth, and Gold is the one accent — a badge, a guarantee or a call to action, never decoration.

Brand palette

Aa Navy
Navy · 4%var(--altec-navy)

Depth, footers, headings

Aa Blue
Blue · 40%var(--altec-blue)

Primary brand surface

Aa Gold
Gold · 1%var(--altec-gold)

The one accent — quote button

Aa Blue 30%
Blue 30%var(--altec-blue-30)

Borders, muted on dark

Aa Pale Blue
Pale Blue · 15%var(--altec-pale-blue)

Muted surface, cards

Aa White
White · 40%var(--altec-white)

Primary background

Semantic roles

Aa Background
Backgroundvar(--altec-bg)

Page background

Aa Surface
Surfacevar(--altec-surface)

Cards on white

Aa Foreground
Foregroundvar(--altec-fg)

Headings

Aa Body
Bodyvar(--altec-fg-body)

Body copy

Aa Muted
Mutedvar(--altec-fg-muted)

Hints, captions

Aa Error
Errorvar(--altec-error)

Form errors only — never marketing

Blue scale

Fills the gap between Navy, Blue and Pale Blue. Use for hover, borders, disabled states and charts. Derived from the brand colours — to be confirmed.

50--altec-blue-50
100--altec-blue-100
200--altec-blue-200
300--altec-blue-300
500--altec-blue-500
700--altec-blue-700
800--altec-blue-800
900--altec-blue-900

Neutral scale

Blue-tinted greys for body text, captions, dividers and disabled fields.

50--altec-grey-50
100--altec-grey-100
200--altec-grey-200
400--altec-grey-400
600--altec-grey-600
800--altec-grey-800

Gold tints and overlays

Aa Gold 10%
Gold 10%var(--altec-gold-10)

Guarantee highlight backgrounds only

Aa Gold 20%
Gold 20%var(--altec-gold-20)

Rare highlight

Aa Scrim
Scrimvar(--altec-scrim)

Text over photos, modal backdrop

Status colours

Forms and system messages only — never in marketing.

Successvar(--altec-success) on var(--altec-success-bg)
Warningvar(--altec-warning) on var(--altec-warning-bg)
Errorvar(--altec-error) on var(--altec-error-bg)
Infovar(--altec-info) on var(--altec-info-bg)

Print values

CMYK and Pantone values must come from the brand owner or printer — screen colours can't be converted reliably.

ColourScreen (RGB)CMYKPantoneColorbond / RAL
Navy#001949To confirmTo confirmTo confirm
Blue#2A388BTo confirmTo confirmTo confirm
Gold#B79846To confirmTo confirmTo confirm
Blue 30%#BFC4DCTo confirmTo confirmTo confirm
Pale Blue#ECF2F8To confirmTo confirmTo confirm

Contrast

White on BlueApproved
Gold on NavyApproved, headings only
Pale Blue on Blue 30%Never